Insurance United Against Dementia (IUAD) has launched an emergency appeal to raise funds for dementia sufferers who are self-isolating due to the coronavirus pandemic.
Following the UK government's announcement that now is the time for everyone to stop non-essential contact and unnecessary travel, more than 700,000 people with dementia must self-isolate for a period of 12 weeks.
IUAD recognises that staying at home brings new and complex challenges for people with dementia, who are already at increased risk of social isolation and feelings of loneliness.
The charity is calling on companies, individuals and trusts to donate cash to support the Alzheimer's Society, which will continue offering vital services and reach vulnerable people during the pandemic.
Services include a dementia telephone hotline connecting people with qualified advisers who can provide valuable advice and support, and access to Talking Point, the IUAD online community hub where dementia sufferers can connect and share their experiences.
To donate to the appeal, please visit: alzheimers.org.uk/iuad During the pandemic, the Society is also offering advice and practical tips for people living with dementia and those supporting them -- either in the same household or from a distance.
â For more information, visit: alzheimers.org.uk/coronavirus