The CII has launched a web and social media advertising campaign to explain what Chartered status means to consumers.
Launching in October 2019, the advertisements will appear online on the websites of financial publications such as The Telegraph, Business Insider and Financial Times. The adverts will continue to appear for the following six weeks.
The advertising campaign is designed to raise awareness among consumers of what they can expect from companies that have achieved Chartered status.
Chartered status is a symbol of technical competence and signifies a public commitment to professional standards.
The advertising campaign, which costs £200,000, comes in response to feedback from businesses to the CII's Chartered Consultation.
Members called for the CII to invest in promoting Chartered and increase awareness of how financial advisers and insurance firms achieving this status benefits consumers.