The CII has launched a new guide to digital ethical standards, setting out five core areas of responsibility for insurance professionals.
The code provides a framework of principles for professionals to use in ensuring client interests remain at the heart of technological progress.
This includes such issues as how to make ethical use of client data and analytics, helping practitioners to consider the wider ramifications of their digital initiatives, and guidance on how to navigate conflicts of interest.
The code also addresses the issue of the innate bias of digital technology and helps insurance professionals to consider the risk of discrimination.
The guide has been put together by the CII's Digital Ethics Forum, including digital and policy experts from the Association of British Insurers, the British Insurance Brokers' Association, Aviva, Worry & Peace and Capital Law.
For more information, visit: cii.co.uk/code-of-ethics