A group of 25 UK insurance executives, led by Simon Cooter of CovÃ©a Insurance, successfully completed a three-day trek of Mont Blanc in France and Switzerland to raise funds for dementia research.
To date, the charity expedition has raised an impressive £103,000 for Insurance United Against Dementia (IUAD).
On completing the trek and returning to the UK, Mr Cooter commented: "It's been the most uplifting experience, not just because we reached altitudes over 2,500 metres. For me it showed how much good our industry can achieve when we work together for a common cause."
All of the funds raised will go to IUAD, a charity established to channel funds from the insurance industry to the Alzheimer's Society to spend on vital research into the disease. The amount raised could fund a full-time PhD researcher for three years.
To donate and read more, visit: justgiving.com/teams/insuretrek18