The New Business Road Test has been described as the essential handbook for anyone wanting to launch or invest in a startup.
Through a series practical exercises, accessible advice and insightful real-life case studies, London Business School professor and author, John Mullins, helps readers make more informed decisions by answering vital questions. Themes tackled in the book include:
Why that startup idea will -- or won't -- work
- Spot the entrepreneur: how to tell if they have what it takes
- Why 2018 could be the perfect time to back a startup
- The key attributes angel investors should be looking for.
The Journal is giving away copies of the book to five lucky readers.
To be in with a chance, simply email firstname.lastname@example.org with the subject Road Test Book Competition. Good luck!