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The road to success

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Open-access content 8th March 2018

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The New Business Road Test has been described as the essential handbook for anyone wanting to launch or invest in a startup.

Through a series practical exercises, accessible advice and insightful real-life case studies, London Business School professor and author, John Mullins, helps readers make more informed decisions by answering vital questions. Themes tackled in the book include:

Why that startup idea will -- or won't -- work

  • Spot the entrepreneur: how to tell if they have what it takes
  • Why 2018 could be the perfect time to back a startup
  • The key attributes angel investors should be looking for.

The Journal is giving away copies of the book to five lucky readers.

To be in with a chance, simply email luke.holloway@cii.co.uk with the subject Road Test Book Competition. Good luck!

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