CovÃ©a Insurance have announced the launch of a three-day trek that aims to raise at least £75,000 for the Alzheimer's Society as part of the Insurance United Against Dementia (IUAD) initiative.
The trek will be headed up by commercial lines & HNW director Simon Cooter. Mr Cooter will be recruiting colleagues and friends across the industry for the 'Mont Blanc Massif Trek' in September, a challenge he has dubbed "InsureTrek 2018", as part of a wider commitment to raise awareness and funds for the Alzheimer's Society.
The IUAD initiative was formally launched in early 2017 and it calls on the insurance industry to unite to raise £10 million for dementia research, a subject close to Mr Cooter's heart.
To donate to IUAD, visit: bit.ly/2sKE0AK