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Insurers making reputational improvements

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Open-access content Tuesday 14th June 2016

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Direct Line, Hiscox and Aviva have come top of a UK RepTrak ranking of insurance companies' reputations among the UK general public. The figures are based on more than 1,200 interviews conducted in the first quarter of 2016 among members of the UK general public.

The Reputation Institute's RepTrak system measures a company's ability to deliver on stakeholder expectations across the seven key rational dimensions of reputation: products and services, innovation, workplace, governance, citizenship, leadership and performance.

Direct Line holds a marginal lead, notably in perceptions of innovation, leadership and financial performance.

Zurich tops the table in terms of products and services, which is the most influential driver of reputation for UK consumers when rating insurers, and Aviva's consistent communication has helped the company maintain a steady RepTrak® score, with continuous improvement moving the company from an 'average' to 'strong' position during the past four years.

To view the full report, visit: www.reputationinstitute.com/research

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