During the first UK lockdown, the CII set up the Transparency Forum – a group of leading transparency and consumer experts aiming to develop good practice guidance responding to challenges such as consumer confusion over business interruption cover.
An ethical guide to transparency was produced and many of its recommendations pointed at the need for broad skills and standards, not just around simplified language in policy wordings, but also design theory and customer guidance.
The CII has teamed up with Lloyd’s and the Lloyd’s Market Association to develop short and accessible digital training to help firms and individuals gain a common understanding of how design theory can improve customer outcomes within almost any role or function, from policy wordings to marketing, customer service or distribution.
Two modules have now been launched:
- Product Simplification: Product Design looks at how to revise approaches to the design and development of products and product documentation. Find out more at: www.cii.co.uk/product-simplification-product-design
- Product Simplification: Sales and Distribution helps to revise approaches to the design and development of sales and distribution processes.
Find out more at: www.cii.co.uk/product-simplification-sales-and-distribution