The CII has produced a good practice guide which highlights what insurance companies can do to better support people affected by dementia.
Addressing the needs of both clients and colleagues, the guide aims to provide practical and workable suggestions on how to become more dementia-friendly, by improving access to insurance for people living with dementia and improving awareness of the specific challenges of dealing with dementia.
The guide explains that insurers need to:
- Provide staff with relevant training.
- Create products that recognise the diverse needs of clients.
- Make information easily accessible.
- Implement a ‘tell me once’ policy, whereby customers only need to disclose a diagnosis once.
- Create a welcoming environment.
- Maintain helpful policies and processes.
The guide states that insurers need to look at the way their products are created, as well as how they are accessed, to be able to provide a truly inclusive service.
To read the guide, visit: https://www.cii.co.uk/82746