CII triumphs at marketing awards
The CII has been awarded the Research/Public Affairs Campaign of the Year award at the Insurance Marketing and PR Awards in London, for Insuring Women’s Futures.
The award focuses on innovative, original and fresh thinking as well as how an organisation has used a piece of research to further its own understanding of a particular market and help improve its customers’ understanding of an issue.
Director of marketing at the CII, Ian Simons said: “It was great to see the judges recognising the huge effort and ambition of the whole Insuring Women’s Futures team, including many volunteers from beyond the CII who have put their own energy and time into delivering the first phase of research and the ongoing deliverables. This is just the start though and you’ll be seeing a lot more from the programme in the near future.”
The CII was also highly commended in the Niche Marketing Campaign of the Year category, for its work on National Apprenticeship Week, which was headed up by Caspar Bartington, relationship manager of education.
Reflecting on events of the past few months – from the natural catastrophes that have impacted Asia, the Caribbean and parts of the US, to the conclusion of the Dive In festival – has reminded me of the social role that the insurance sector plays.
The industry was battling to cope with the Gender Directive and the need to level premiums for men and women.
The Peterborough Institute annual quiz was once again held at the Salamis Taverna in Broadway and raised more than £540 for its charities – Shine and The Insurance Charities.