CII triumphs at marketing awards
The CII has been awarded the Research/Public Affairs Campaign of the Year award at the Insurance Marketing and PR Awards in London, for Insuring Women’s Futures.
The award focuses on innovative, original and fresh thinking as well as how an organisation has used a piece of research to further its own understanding of a particular market and help improve its customers’ understanding of an issue.
Director of marketing at the CII, Ian Simons said: “It was great to see the judges recognising the huge effort and ambition of the whole Insuring Women’s Futures team, including many volunteers from beyond the CII who have put their own energy and time into delivering the first phase of research and the ongoing deliverables. This is just the start though and you’ll be seeing a lot more from the programme in the near future.”
The CII was also highly commended in the Niche Marketing Campaign of the Year category, for its work on National Apprenticeship Week, which was headed up by Caspar Bartington, relationship manager of education.
In Asia, we are seen as the fastest-growing insurance market but at the present we are also seen as the softest market, with double-digit percentage decreases in pricing in recent years.
A translation agreement was signed on behalf of the CII as the AII team shared their project plan to translate all the CII certification programmes into Arabic
The association warned that the profession must do more to retain relevance in a changing world, or experience a talent gap.